GenCorporate International Forum (GIF) is back after it was cancelled on 2020 due to the Covid-19 pandemic. This year’s theme was ‘Industrial Revolution 4.0’, focusing on the technology, finance, and consulting industry and it was held virtually on Zoom over the last weekend of March (27th & 28th March 2021). The Forum was split into 3 panel sessions and 1 case study session.

 

On the first day of GIF 2021, the panel discussion was on the technology industry and participated by speakers from Samsung and BT. They shared their view on the future of the technology industry with the implementation of IR 4.0. The case study competition designed by Samsung Malaysia took place later that day. Participants were challenged to understand the current marketing strategy for tech companies in a short amount of time and required to prepare a marketing campaign for entry into the medical and transportation sector for Samsung Malaysia. Members of the winning team and outstanding participants were offered internship placements at Samsung Malaysia.

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The second and third panel was held on the second day of GIF 2021, focusing on the finance and consulting industry respectively. The 2 panel discussions were joined by speakers J.P. Morgan and Ernst & Young (EY). The panel discussion discussed how IR 4.0 will affect the respective industry and tips participants to stay relevance in the digital era.